Game over for Scrabulous…

Facebook in the UK removed the popular Scrabulous application on 22nd August, following a legal dispute betweeen the Mattel and Hasbro (holders of the worldwide rights to scrabble) and the Agarwalla brother (developers of the Scrabulous application). The toy and game company called Scrabulous a “clear and blatant” copy of their famous board game.

The Application, with around 600,000 signed up players, was removed from the US and Canada’s facebook pages back in July, but the brothers insist it was still legal to play outside the US.

The only country facebook has not blocked the application in is India, however “The Indian High Council” has been asked to look into this and infringement of intellectual property and are currently deliberating the case. Meanwhile Mattel have launched their own version of the scrabble application with around 70,000 signed up users.

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Game over for Scrabulous…

Can Friends Reunited Really Make A Comeback?

Despite recently dropping their annual charge, recent statistic from zdnet show that friend reunited still lost 45% of its market share in social networking, since jan 07. Once the dominant force in social networking, Friends reunited are now reported to be the fifth largest social network in the UK having a market share of just 1.55% in June 08. While the market for social networking is still growing it is now entirely dominated by facebook with a huge 45% of the market, all four of the other competitors have lost market share over the same period.

Friends reunited’s faq page stats “We have removed the single greatest barrier to increased communication between our members.” Stating as many as 87 per cent of messages on the old Friends Reunited were never sent because of the cost of membership and that was a great shame, so they have dropped the fee to encourage greater interaction between members but still with the same level of privacy that they enjoyed before. Unlike other social networks, where users are able to share their contact details, friends reunited say they will still never reveal you personal email address.

But is this too little too late? A major factor in social networking is being on the same social network as your friends and having enough content to keep it interesting. Facebook have always been the masters of this, they have been allowing developers to create a wide variety of applications for a long time and the variety and quality of applications already available is fantastic. Facebook have recently adopted a new look, which has generated a lot of extra work for developers which they have been criticized over but they are continually evolving and staying on top of their game. Recently they have introduced facebook connect in a bid to retain the all important data at the centre of their social networking empire.

Although Friends reunited have 19 million signed up members they have a lot of catching up to do if they want to survive, but are they capable of making the change and will they need to shift away from their roots in reuniting old school friends or will that remove their core benefit

Can Friends Reunited Really Make A Comeback?

Facebook Ads

I have been on facebook for a couple of years now i guess, so the novelty has wore off a little. To be honest  for the past few months i’ve check it from time to time, but not look at it properly. So i hadn’t really noticed how targeted the Ads had become, until a couple of days ago.

I’d sort of noticed that i was getting a few adventure holiday and adventure sports ads, but just that was pretty generic, not not related to the fact that in my profile i’d mentioned things like fell running. I also had noticed all the ads for jobs in IT, but not really thought about how this was targetting me specifically being an IT manager. What really made me realize just how target it was getting was when i noticed a friends status said she’d torn a ligament, on sending her a message to wish her a speedy recovery, i saw that another comment was had she enjoyed her trip to Edinburgh, as soon as i went back to my home page an ad popped in for chiropractor in Edinburgh,  then another for days out in edinburgh.

So this was not just looking at my profile data, but also data on other peoples profile i visited. Kinda make you wonder how far it goes what about data in inbox messages is it reading that to.

And then comes the question of what else is my data being used for, i look a look at the info on what the advertisers get in the way of feedback, and apparently the demographic data they receive is very high quality, so age, sex, geographic location etc, etc, etc.

I was previously aware that signing up to facebook, gave away many of my freedoms for example if i post a photo, i am in effect giving facebook the rights to that photo, and similarly if i post a comment, facebook also get lots of right to keeping that comment whether i change my mind and want to remove it or not. But i was less aware that what i did on my profile would affect what adverts other users would see. And similarly what profiles i Viewed would affect what ads were shown on my facebook pages.

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